@daradenney: 1️⃣ Go Against Tradition This works because it challenges the status quo and instantly grabs attention. Example: “Here’s why I ditched under-eye concealer for good." 2️⃣ Conversational These feel like someone handed you the phone mid-voice note, and you have to hear the rest. Example: “No because why is this actually so good?” (^ just add "no because" to the start of your hook!) 3️⃣ Viral Products Tap into the hype and let the social proof do the heavy lifting. Example: “Everyone’s talking about this neck cream... but does it actually work?" Which one will you test first?