@thirdnetwork: In a world where most countries chase more, more tourists, more growth, more exposure, Bhutan chose less. And turned it into a multi-million-dollar strategy. This Himalayan kingdom caps visitor numbers, charges up to $200 a day just to enter, and until recently, forced tourists to book through licensed operators. It sounds like a formula for failure. But it’s exactly the opposite. In this episode of Power Moves, we unpack the economic playbook behind Bhutan’s high-fee, low-volume tourism model and how it built a luxury brand out of national identity. You’ll learn how Bhutan makes scarcity profitable, and what other countries (and companies) can learn from it. Full episode on YouTube.

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Friday 05 September 2025 04:37:22 GMT