@amyonbrands: 🧘‍♀️ Lululemon vs. Costco: $120 Leggings or $20 Dupes? 👀 Lululemon is suing Costco over $20 “dupes.” To win, they’ll need to prove consumer confusion or protect their trade dress (unique features tied to the brand). But here’s the twist — TikTok is full of people bragging they know these are dupes… and they’re thrilled about it. So is this smart brand protection or overreach?
👉 Are you Team Lulu or Team Costco? Comment below. #lululemon#LululemonB#BrandProtectiondupes#Dupesw

Trademark Attorney Amy
Trademark Attorney Amy
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Region: US
Monday 15 September 2025 21:51:23 GMT
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bclubfred
Fred Fishback :
Loved this! Thanks for teaching us about IP in such an approachable and understandable way. (And, I am taking my daughter to Costco now, who loves Lululemon but dad doesn’t like the price 😉)
2025-09-23 22:06:16
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