@be_franc: 🎥 20+ years in search… and this convo with Duane Forrester (ex-Microsoft, 2008–2015) hit different 👇 We covered: ⚡ What it was really like at Bing back in the 2000s/2010s ⚡ Why GEO (Generative Engine Optimisation) > “just good SEO” ⚡ How optimising for ChatGPT flips everything we knew on its head This clip? A pivotal moment: 💥 Social platforms fighting for ad revenue 💥 The failed Yahoo–Microsoft merger 💥 Duane’s actual mandate inside Microsoft Full newsletter drops soon. If you care about AI Search + organic growth, don’t miss it. #AIsearch #SEO #Search #SearchMarketing #DigitalMarketing #ChatGPT #GEO #GenerativeAI #SearchEngines #TechTrends #Innovation #FutureOfSearch #MarketingStrategy #BusinessGrowth

Andy Francos

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Saturday 27 September 2025 21:48:28 GMT