@beeraficionado: Over the last 52 weeks, craft beer 6-packs are -3.3%, 4-packs are -7%, yet 12-packs are +2.6% (in $, per NIQ). People are clearly gravitating toward value, which often means flagships, core seasonals, and variety packs. That puts the breweries without the scale and operational power to produce these larger packs sizes at a major disadvantage over the smaller breweries. #craftbeer #beer #brewery
BeerAficionado
Region: US
Sunday 12 October 2025 21:37:44 GMT
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randyfosho :
Does craft beer still come in 6-packs? All I ever see is 4-packs of cans
2025-10-12 22:24:02
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Casey :
A 4 pack costing $16+ discourages me from not only buying that 4 pack, but also any canned beer from that brewery at all.
2025-10-12 23:48:03
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Brandon McCoy :
They just turned 6 packs into 4 packs 🥹
2025-10-13 18:19:18
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Rick Dangus 🏴☠️ :
"because inflation". inflation of WHAT? water? hops? sure as hell wasn't wages.
2025-10-13 03:05:36
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Joey Grillo :
I don’t understand how the supply and demand curves allow you to be profitable selling 12 packs for $1.50 a unit, but you have to sell 6 packs at $2.00 a unit. I understand there are economies of scale with 12 packs, but I doubt those savings are proportional to a 25% price increase per unit from $11.99 6 packs to 17.99 12 packs.
2025-10-13 19:39:25
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Scott :
$19.99 is $20
2025-10-13 18:39:36
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Anthony P :
A twelve pack is basically a months worth of beer
2025-10-13 02:12:02
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Eric_Frauel :
4 packs are over 20$ in my markets
2025-10-13 01:19:27
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Mike :
If it comes in a 12 pack it isn’t “craft” beer in my opinion.
2025-10-12 21:48:24
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Anon :
Craft has way over priced itself be honest
2025-10-12 21:45:10
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Steve Madden :
I’ve seen a 4 pack of tall boys for $32.99
2025-10-15 00:09:39
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NotAnotherCall :
So you’re saying people don’t buy as much after you raise the price? Seems to make sense 🤷♂
2025-10-13 03:10:23
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wolfblood707 :
Most craft 4-6 packs around 14.99 and 12 packs are at 24-29 around me, making it hard to go with those brands.
2025-10-12 22:14:10
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JakeJames154 :
Did you see the NYT opinion piece on this? Really cool to see the perspectives
2025-10-14 04:19:23
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squidbilly99 :
Or, or...it was just a fad started by millennials that was going to fade anyway but its demise was hastened by inflation and people being increasingly unwilling to pay 12.99 for a 6pack of swamp water.
2025-10-13 04:09:06
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Nunya Bznss :
Craft brews need to sell 40ozs.
2025-10-12 22:13:42
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AJ Haygood :
Inflation will be the kill shot to craft beer. There’s nothing new with craft beer anymore, it is what it is and it’s getting old. Some will stick around if they have a successful flagship beer they’re known for, but small breweries will fall off. It was a trend and now the appeal is falling off and it’s becoming too expensive in this economy. I love breweries, just the honest truth
2025-10-13 01:51:17
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user7838230104673 :
My local breweries all sell 4-packs of 16 oz cans for around $15. None of them sell 6- or 12-packs.
2025-10-13 04:31:44
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oregonfarmboy :
Arizona Tea is still 99 cents and homeboy is a billionaire.
2025-10-13 05:04:17
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Pk79 :
And yet the 4 packs of straight jacket are still one of the best values in the game
2025-10-14 05:41:10
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Payton Moore :
Yeah it may just be too expensive
2025-10-13 20:56:16
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keveoo :
I used to buy alpha king for 5.99-6 99 a six pack. I dreamed of the day for a 12pk of ipa. goose Island made it happen. now I just want an affordable 6pk again.
2025-10-12 22:20:17
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michaelbush7522 :
The price of craft beer is bonkers…miller lite for me
2025-10-13 03:12:09
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Luke :
I have also seen that 10 packs are not out of the question to keep the price in check under the 20$ mark
2025-10-14 03:57:17
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