@christianjlynch: 1. I went all in, but I kept oxygen in the tank. Most businesses fail because they run out of cash. In fact, 82% of small businesses close due to cash flow problems. I knew that, so even while I was going all in on my cart, I kept a side hustle alive. That extra income gave me breathing room and allowed me to reinvest every single dollar Phase 2 made back into growth instead of survival. ⸻ 2. I built a profitable offer from day one. Too many service businesses underprice themselves just to get booked. That’s why only 40% of small businesses are profitable. I flipped that. Every event I booked had profit baked in, and I set up my contracts so we collect 100% of the cash upfront. That meant I never had to float expenses or chase payments. The business always had capital to work with. ⸻ 3. I reinvested instead of splurging. The temptation when money starts coming in is lifestyle creep — trips, toys, or “I earned this” spending. I didn’t do that. I skipped the wild vacations and doubled down on the business instead. New carts, branding, SEO, and marketing. According to Wells Fargo, owners who reinvest their profits are 2.5x more likely to last past the 5-year mark. That discipline made the difference 4. I hired good people. Even though my team has always been part-time, they’ve been game-changers. Their support let me focus on selling, scaling, and building the brand, instead of burning out trying to run every single event myself. According to Gallup, businesses with engaged team members see 23% higher profitability and I’ve seen that play out first-hand. *SHARE this post with somebody who might need this 💪🏼 #coffeecartbusiness #coffeecart #SmallBusiness #espressobar #entrepreneurship

Christianjlynch

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Monday 13 October 2025 17:50:58 GMT