kiera jerri
Region: US
Thursday 06 November 2025 18:00:41 GMT
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caju.nyc 🍉 :
I think about this all the time— both as a consumer & as someone trying to build a sustainable brand not centered around over consumption. Fashion is political! Consumerism is political! These big brands or groups don’t give a f!ck about us and know that leaning into these parasocial relationships *enough* will keep ppl hooked and consuming in order to keep up. I feel like they bank on their relevance to protect them from being boycotted, it’s like it’s more important for them to hook a consumer than be responsible or ethical. Valuing relevance or trends over the ethos of a company is so icky. Brands need us more than we need them— you can always find another product. Like chessie said below, ppl need to wake up and realize we collectively have power to change things. Boycotting/etc is so powerful and it’s discouraging to see some people not consider the impact we as consumers have!!! So many of these companies are actively funding violence. Why do you want to contribute to that?
2025-11-06 21:50:03
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chessie :
You said it correctly :) I have so many thoughts on this… I think our parasocial relationships with brands has left us in such a bad position. Somehow, we’ve positioned ourselves in a way where WE owe brands our time, money, and identities. We hear all the time about boycotting companies, and yes, boycotts work, but not when brands continuously have the upper hand bc we’ve decided we can’t function without them. The recent Sephora commercial, they quite literally laughed in our faces and said anyway it’s time for Christmas! The first time I ever felt disappointed by a brand was glossier. My parasocial relationship with them prior to 2020 was so so strong. I felt like they were a brand who just got it and really was on level with their consumers. Then, the outta the gloss scandal happened and I realized they’re just like all the rest. From my perspective, as someone who did once hold brandnames at a high value, there’s no point if there is not a mutual respect with their consumers and employees. We’ve lost the plot if we don’t start remembering we’re the ones with the power. Our money speaks!!
2025-11-06 19:12:58
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Sage :
It’s a business at the end of the day. They have operating hours and payroll and things they have to do in order to make sure their business keeps running. To your point, I think because people forget their favorite brand is a business, they don’t think about the fact that at the end of the day, that brand has to sell you something for it to continue to exist. Whether it’s an idea or an actual object or depending on status, an entry point, we are being sold something. And since we are being sold something, there’s a power imbalance. We lose money in a transaction and they gain money. We may have social capital from owning said product but sometimes you can’t cash in on cool points. I def think that as fascism worsens, people’s response will be to pacify more, and with that pacification, they’ll spend more money, which is what the economy wants currently.
2025-11-07 16:09:23
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