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![[TBT] 🎬 Wear Wool, Not Waste | Co-Directed by @jorikdozy and @silvanderwoerd @studiobirthplace 👕🌍 👉 for more bts! 📝Director notes part 1/2👇 For our latest film for Woolmark titled, Wear Wool, Not Waste, we wanted to tap into the zombie-horror phenomenon to educate consumers on the unnaturally long lifespan of their synthetic clothes. The fast fashion industry is accelerating the environmental crisis at an alarming rate, with synthetic fibres infiltrating our bodies and polluting our planet for centuries. We wanted to amplify the urgency of the issue by bringing to life the unstoppable stampede of synthetic clothes that pollutes our world, to provoke change from consumers and industry. Each empty ‘shell’ of clothing is designed to resemble human figures, creating a haunting visual as they race through the streets. To get the effects spot on, the SFX team brought in massive custom air-pressure cannons, which we ended up calling “anti-vacuum cannons.” These were loaded with synthetic garments and shot directly onto the set, creating a physical, interactive experience for the actors and everything around them. Clothes hit props like a bus and a car, allowing for a more realistic integration with the CGI added later. More📝👇 Credits Client @thewoolmarkcompany Creatives / Film Directors @jorikdozy & @silvanderwoerd Director Of Photography @lennerthillege CGI Director, VFX Producer, Senior Supervisor @tim.timsmit.mit Production Company @parkvillage Creative Company @20something Creative Director @willt777 Park Village Executive Producer @producerbooth Creative / Copywriter @cathryn.carey Strategy Partner @fran_docx Business Lead @anisha_obeng Account Manager Amy Greasby Film & Stills Producer @alicelsmalin Service Company @silverliningpicturessa Service Provider @therealrenegademaster Production Manager @muttondressedaslamb_sa Production Coordinator Yana Abrahams Production Chaperone Fareid Saferdien Client & Agency Chap Wandile Mpambani Production PA Fidelis Qacha 1st Assistant Director Johnathan Petersen 2nd AD Benji Thomas Focus Puller Khalied Manuel Loader Julius Mwale #filmmakersworld #tvc #tvcommercial #film #films Credits 👇 DIT Jürgen Painczyk VTO Yannick Lussier, Michael Rixen Gaffer Brent Sauls Best Boy Lights Shane du Plooy Spark Garyth Hampton,Issa Zaidi,Luvo Zibhodi,Patrick Zakuza Genny Operator Frank Ndumbana Drone Pilot Oliver Lane Drone Operator Michael Everard Key Grip Nkutalo Ngcwabe Best Boy Grip Johnson Ngubili Techno Crane Op Ryan Ballard Libra Head Operator Keith Saayman Rigging Grip Johnny Steenkamp, Kyle Reade Set supervision VFXfiles On Set VFX Supervisor Jeremy Hattingh VFX Data Wrangler Zibele Mvila LIDAR Scanner Peter Louw SFX Supervisor Max Poolman, MXFX SFX Floor Supervisor Brandon v/d Merwe SFX Assistant Stefanie Walzl 3D matte painter @vincent_van_der_klaauw VFX production assistant Jeoffrey van Overveld VEX LIDAR and Textures CGStX VFX Scanning Lead Pieter Louw Roto, paint and match move SupernovaFx Studio Grade @no8ldn Colourist @alexgregorycolour Audio & Music Production @ambitsound Media Agency @wearecraftmedia /PMG Media Planner @fowlsa / Alistair Hornsby @alstiar Studio Birthplace Producer @alea89 Assistant Editor @rorypmurphy Special thanks Tyson Ibele, SideFX More insights in the comments 👇](/video/cover/7571489025853295894.webp)