Wouter Klein :
You can also enter the market with a recognizable product of excellent quality, a different price segment, and added value such as better service, sustainability, convenience, friendliness, and less dependency and lower investment risk, along with better, shorter delivery concepts that are in demand. You can reach buyers and consumers in the pyramid market with salespeople who know the market, with a small advertising budget; everyone has their own experience regarding taste, lifestyle, needs, and individual preferences. We cannot all fish in the same pond location as human beings and as A, B, or C brands. Why do companies sometimes produce in one or two price segments for different target groups? Albert Heijn, etc., has its own private label. Firstly, to increase their market share target group without A brands, or simply to cut out intermediaries, thereby gaining more control over their own brand and vision and becoming less dependent on the vision of A brands, which usually have to settle for lower margins. Why are A, B, and C brands starting to become resellers to consumers themselves, or skipping the entire intermediate supplier chain and buyers with a different vision? And why do unknown and well-known brands in the market sometimes operate with different recommended retail prices towards consumers, with or without? In my opinion, there are various ways to enter the market.
2026-05-18 16:42:21