@kierabreaugh: I am not a financial expert ok but the math ain’t mathing on why they would do this #sydneysweeney

Kiera Breaugh
Kiera Breaugh
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Region: CA
Monday 28 July 2025 16:10:29 GMT
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unrepentantwh0re
˙⋆✮ becca ✮⋆˙ :
currently mourning aerie swim 💔
2025-07-28 17:18:03
1472
izzy_brooks018
Isabella Brooks :
Also she literally dyes her hair blonde her actual genes is brunette hair
2025-07-28 20:28:35
5278
curio.design.studio
Annie 🇨🇦 :
she's really living up to those SS initials
2025-07-28 23:45:54
906
lilfishbigp0nd
eileen 🇨🇦 :
someone in the comments said ARYAN Eagle im crying 😭😭😭
2025-07-29 01:41:47
354
euphoriceffect1
EuphoricEffect :
Stockmarket = Astrology for Bros!!! 😂🤣😅
2025-07-28 22:47:58
1460
creandodanis
Dánico :
I love AE boxers. Won’t buy them anymore though
2025-07-28 21:25:28
101
randomtiktok1278
randomtiktok :
Such a strange choice given AE and Aerie’s past ads.
2025-07-28 16:22:46
1608
cityqt
mads :
This is very different from the fucking “real me” campaign Arie had! Like that meant so much to me as a teen that’s why I shopped there fr
2025-07-28 19:47:34
1026
jennathegiraffe
Jenna:) :
And you never stutter🙌
2025-07-28 16:15:55
335
yoyoma89yoyoma
yoyoma89yoyoma :
Don’t be jealous
2025-07-29 02:10:14
2
stickyseb
Seb :
Not to mention this is a BACK TO SCHOOL AD
2025-07-28 23:35:11
188
alvenacava
alvenacava :
American Eagle creates ads for whatever is trendy at the moment they don’t have a brand identity. I remember their size inclusivity campaign from like 8 years ago and now that it’s not trendy anymore they don’t offer larger sizing in their stores
2025-07-29 00:48:25
172
kenzie.xclip
🤍 :
My closet is primarily from AE. Won’t be buying anymore <3
2025-07-28 17:26:46
5746
asmadebyamanda
Amanda :
Ae was one of the few places I felt comfortable shopping. I could be wrong but I feel like it would have been way less weird if this was a series of ads with different women of different ethnicities, bodily types, etc. You know?
2025-07-28 23:51:40
10
sv0463
SV :
Levi's is so much better!!
2025-07-28 19:25:50
52
yagirldaniiiiii
Dani 🇨🇦 :
Also, I believe AE knew exactly what they were doing with this campaign. They know SS is MAGA leaning and that the concept of this campaign would ruffle feathers.. therefore getting people to talk. To post. To be enraged. Division is garnering sales because it puts their name under lights, albeit good or bad. I think it goes back to “all press is good press”.
2025-07-28 18:24:29
60
minty_cloudss
minty-cloudss :
The sad part is that they probably crunched the numbers and felt like the risk would be worth it.
2025-07-28 16:51:21
1171
pieprettyplease
Kendra :
I’ve literally worn 90% AE/Aerie since 2014 and I’m not buying a single thing from them everrr again
2025-07-28 22:38:14
85
rorixxp
Rorixx :
Deleted the app yesterday! Old navy it is😭
2025-07-28 21:40:51
218
politicalthembo
Political Thembo :
Not just center men, but center white supremacy and eugenics.
2025-07-29 01:33:05
323
the_yv_edit
youtube: @yv_edit :
omg thank you for this!! what a helpful breakdown, ladies we have our directive 🙂‍↕️
2025-07-28 16:54:59
225
tarynshay
tarynshay :
this sucks, I loved aerie/AE. Now we know the "inclusivity" was a marketing ploy to expand their customer base. they don't care at all. shocker 😂
2025-07-28 21:16:18
210
avatarbreah55
Breah :
LITERALLY as a plus size girl AE was my primary clothing store 😭😭😭😭
2025-07-28 19:04:31
758
drewandrewtooren
Drew Toorenburgh🇨🇦 :
because the ad worked really well
2025-07-29 11:33:22
0
marytophen
Baetophen :
Well it stopped us from talking about trump in the Epstein files.
2025-07-28 23:02:53
23
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